Our Experience

Industries Petroleum Natural Gas Chemicals Electronics Pharmaceuticals, Medical Devices, & Biotech Retail/Consumer Goods Technology Transportation Local/State Government School Districts Other Industries

Functional Areas Antitrust & Competition Analysis of Damages Forensic Economics Intangibles/IP Labor Economics Regulatory Economics & Finance Transfer Pricing Taxation Valuation Fiscal Impact Analysis Demographic Analysis Public Policy Analysis

 

Retail and Consumer Goods

We have experience studying various retail and consumer goods industries, and have gained insights into the pricing, marketing and distribution strategies employed by leading retailers and consumer goods manufacturers. We have worked for small retailers to develop marketing and pricing strategies as part of a niche entry strategy. We have also analyzed the business strategies of leading retailers in the country. Our experience spans various consumer goods industries including batteries, shoes, pet food, toiletries, tourism, cereals, beverages, and sports equipment.

We apply general principles of business strategy, marketing and management to provide our clients with a greater understanding of the opportunities and threats to the business environment, and help develop successful strategies for growth. We have also assisted clients in understanding the value of such strategies and the competitive advantage they provide.

Development of Business Plan for Start-up

For a small start-up company we defined an overall business plan and marketing strategy to enter a specialized retail market area with a new product. This included the development of pro forma financial forecasts along with the marketing plan which indicated the capital needs to get the company established and projected sales levels necessary to turn a profit.

Assessment of Competitive Advantage of Discount Retailer

IIC, Inc. determined the relative competitive advantage enjoyed by a major discount retailer as a result of its superior business processes including inventory management, marketing and product line offering. We analyzed the value these superior processes generated in terms of additional profitability, cost savings, and market share advantages. We also evaluated the ability of this retailer to extend these advantages to acquired companies as well as in foreign markets.

Valuation of Consumer Goods Company

We valued the assets of a large consumer goods company. This work focused on the value of the tangible assets of the company including manufacturing, distribution and retail operations. In addition, we assessed the value of the company’s intangible assets including its marketing/sales force and its goodwill and going concern value.